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Facebook Ads Welcome Message

Prerequisites — Verify All Connections First

Before creating a welcome message, confirm the following are properly connected:

  • Facebook Ads Account — Connected under the Ads Management section
  • Facebook Business Manager — Connected under the e-Commerce tab
  • Correct Facebook Page — Verified in the Bots section
  • Ad Manager — All pages need to be under the same Business Manager where you have the Ads Accounts. 

All four connections must be active before proceeding.

Step 1 — Create a Welcome Message

  • Go inside your Bot → navigate to the Tools section
  • Locate the new feature: Facebook Ad Messaging → click it to open Welcome Messages
  • Click + Message to create a new one
  • Enter a name (e.g., Welcome One)
  • Select the channel: Messenger or Instagram
  • Choose a message type:
    • Text — supports adding buttons and quick replies
    • Video — standalone video
    • Image — standalone image
    • Card — includes an image with additional content
  • Write your message body
  • Optionally add:
    • Buttons
    • Quick Replies
  • Click Save, then click Sync

Step 2 — Connect the Welcome Message to a Facebook Ad

  • Go to Facebook Ads Manager and refresh the page
  • Open or create a Campaign (objective: Traffic works fine)
  • Navigate to the Ad Set level
  • Find Messaging Destinations → select Messenger
  • Proceed to the Ad level → click New Traffic Ad
  • Scroll to Messaging Template
    • Choose Use Existing or Create New
    • Click Partner App → then Select Flow
  • Select the app (may appear as NewAge Ai App or Chatbot App depending on your account)
  • Choose the welcome message flow you created (e.g., Welcome One)
  • Click Send Preview to test — the message will appear in your Messenger

Step 3 — (Optional) Connect a Button to a Subflow

This allows a button inside the welcome message to trigger a specific chatbot flow.

Create the Payload:

  • In NewAge Ai, go to Tools → Facebook Ads Payload
  • Click + Create New to generate a payload
  • Copy the generated payload code

Link Payload to a Subflow:

  • Open the subflow you want to trigger
  • Add a message or action (e.g., "Subflow has been sent from NewAge Ai")
  • Click Publish

Add a Reply Button to the Welcome Message:

  • Go back to Tools → Facebook Ads Messaging
  • Open your welcome message → click Add a Reply Button
  • Set the button text (e.g., Click Here)
  • Paste the Facebook Ads Payload into the payload field
  • Click Save → then Sync

Verify in Ads Manager:

  • Refresh Ads Manager
  • Go back to Partner App → select your chatbot app → select the message flow
  • The button will now appear in the preview
  • Click Preview in Messenger — clicking the button should trigger the connected subflow