Facebook Ads Welcome Message
Prerequisites — Verify All Connections First
Before creating a welcome message, confirm the following are properly connected:
- Facebook Ads Account — Connected under the Ads Management section
- Facebook Business Manager — Connected under the e-Commerce tab
- Correct Facebook Page — Verified in the Bots section
- Ad Manager — All pages need to be under the same Business Manager where you have the Ads Accounts.
All four connections must be active before proceeding.
Step 1 — Create a Welcome Message
- Go inside your Bot → navigate to the Tools section
- Locate the new feature: Facebook Ad Messaging → click it to open Welcome Messages
- Click + Message to create a new one
- Enter a name (e.g.,
Welcome One) - Select the channel: Messenger or Instagram
- Choose a message type:
- Text — supports adding buttons and quick replies
- Video — standalone video
- Image — standalone image
- Card — includes an image with additional content
- Write your message body
- Optionally add:
- Buttons
- Quick Replies
- Click Save, then click Sync
Step 2 — Connect the Welcome Message to a Facebook Ad
- Go to Facebook Ads Manager and refresh the page
- Open or create a Campaign (objective: Traffic works fine)
- Navigate to the Ad Set level
- Find Messaging Destinations → select Messenger
- Proceed to the Ad level → click New Traffic Ad
- Scroll to Messaging Template
- Choose Use Existing or Create New
- Click Partner App → then Select Flow
- Select the app (may appear as NewAge Ai App or Chatbot App depending on your account)
- Choose the welcome message flow you created (e.g.,
Welcome One)
- Click Send Preview to test — the message will appear in your Messenger
Step 3 — (Optional) Connect a Button to a Subflow
This allows a button inside the welcome message to trigger a specific chatbot flow.
Create the Payload:
- In NewAge Ai, go to Tools → Facebook Ads Payload
- Click + Create New to generate a payload
- Copy the generated payload code
Link Payload to a Subflow:
- Open the subflow you want to trigger
- Add a message or action (e.g., "Subflow has been sent from NewAge Ai")
- Click Publish
Add a Reply Button to the Welcome Message:
- Go back to Tools → Facebook Ads Messaging
- Open your welcome message → click Add a Reply Button
- Set the button text (e.g.,
Click Here) - Paste the Facebook Ads Payload into the payload field
- Click Save → then Sync
Verify in Ads Manager:
- Refresh Ads Manager
- Go back to Partner App → select your chatbot app → select the message flow
- The button will now appear in the preview
- Click Preview in Messenger — clicking the button should trigger the connected subflow