- 1 bot (omni-channel enabled)
- 200 bot users included
- Free forever
- No credit card required
- 14-day free trial of all Pro features
Free until it earns its place.
Plans differ by conversations, channels and team seats. The builder, the agent, the knowledge base and the inbox are the same on all of them — you never lose a capability by paying less.
- No card on the free plan
- Upgrade when volume grows
- Cancel anytime
Four plans, one workspace.
- 1 AI bot
- All communication channels
- AI replies & agents
- Automation & webhooks
- Google Sheets integration
- Up to 1,000 users
- 5 team members
- No payments, e-commerce, or CRM
- 1 AI bot
- All Starter features
- Stripe & PayPal payments
- CRM integration
- Meta Conversions API
- Up to 10,000 users
- 5 team members
- Custom AI bots
- Custom users & members
- All platform features
- Full API access
- Custom workflows & logic
- SLA & priority support
- Dedicated account manager
Prices are shown in USD in the app at sign-up. WhatsApp Cloud API messaging is billed separately by Meta and is not part of a NewAge plan.
Need more room? Add it without changing plans.
Add-onPrice
1,000 extra contacts$30 / month
Extra team seat$30 / month
Extra bot$30 / month
Add-ons are billed in USD alongside your plan and can be added or removed at any time from the app.
How usage is measured.
What it isWhat it means for your setup
A conversationA conversation, not a message. A back-and-forth with one customer counts once within its window, however many messages it takes.
A channelOne connected account: a WhatsApp number, an Instagram account, a Page, a bot, or the web widget.
A seatA teammate who can open Live Chat and reply. Agents are not seats — you are not charged for the AI answering.
ContactsPeople who have written to you at least once. They keep their tags and fields across plans.
Before you pick a plan.
Is the free plan a trial?
No, it is a plan. You can stay on it while you build and test, and only upgrade when you publish to a live channel with real volume.
What happens if I exceed my plan?
Conversations are not cut off mid-way. You are notified and asked to upgrade rather than having customers left unanswered.
Do I pay for WhatsApp separately?
Yes. Meta charges for Cloud API messaging directly. Your NewAge plan covers the platform, not Meta’s messaging fees.
Start on Free and stay there while you test.
Build the agent, replay your real conversations against it, and upgrade the day you connect a live channel.